Wella Professionals is making a meaningful step towards sustainability through an Eco-Ethical movement:
‘One Small Tube, One Big Change’.
Tubes –The tubes of Wella Professionals’ colour product lines; Color Touch, Koleston Perfect ME+ and Illumina Color, will now be recyclable and made of 100%1 recycled aluminum, which avoids using over 700 tons of virgin aluminum per year.
Caps – The caps for these product lines will consist of 91-100%2 PCR, which avoids using over ~ 180 tons of plastic
Packaging – Using 85% recycled cardboard Wella Professionals avoids using over 950 tons of virgin cardboard per year
1 95% post-consumer recycled aluminum and 5% post-industry recycled aluminum
2 91% post-consumer recycled PP (polypropylene) and 9% colour
Our biggest colour brands Koleston Perfect ME+1 and Illumina Color, sold worldwide2 are free of animal derived ingredients, and have been since KPME+ was introduced in 2018.
This means a more Eco-Ethical formula without any compromise on performance.
1 Does not apply to Special Blonde 2 Except in Asia